OUR PHILOSOPHY
We like our Metal Rare
Gold seems to be everywhere, but gold, in fact, is very rare. Created from colliding neutron stars in outer-space, gold found its way to molten earth millions of years ago via asteroids - an event that will never happen again. Unlike diamonds, gold cannot be replicated by humans...
Read more
We go high
They say it can't be done. Yet it has been done for millennia and we do it every day. We are merely following in our ancestors’ footsteps when we use 22 and 24 karat gold to make much of our jewelry. Hey -- we would rather offer you more gold than less! 22K gold is 91.8% pure gold and 24K gold is 99.99% pure gold. Although it comes in at 75% pure gold, we like using 18 karat gold too. It's the sweet spot between ultra-luxe and practical. By comparison, 10K gold contains 41.7% pure gold and 14K gold contains 58.3% pure gold. When others go low with their gold content, we prefer to go high...
Read more
IT'S ONLY FAIR
Many top brands in the jewelry business mark up their products up to 300%. On top of that, they sell primarily 10 and 14 karat gold jewelry. So you are paying a lot more money for a lot less gold. We want to do things differently. That is why we offer our high karat gold jewelry at fair prices that are often lower than low karat gold jewelry sold by other luxury brands. You get more gold without sacrificing craftsmanship or design. It's only fair...
Read more
ADORNMENT + INVESTMENT
Do you buy jewelry as an investment or for adornment? Well, you don't have to choose because we give you both! Auvere jewelry is sculpted by hand from precious metals such as 24, 22 and 18 karat gold and sterling silver. This means that Auvere's high karat gold jewelry possesses a much greater store of value than 10 and 14 karat gold jewelry. Simply put, Auvere's high karat gold jewelry is not only an alluring adornment. It’s a pretty smart investment...
Read more