MAY YOUR HOLIDAYS
BE MAGICAL, JOYFUL
AND TRULY GOLDEN

Discover true 22 karat gold jewelry
and pure 24 karat gold jewelry at
the intersection of Bold and Luxe

EXPLORE NEW ARRIVALS
THIS HOLIDAY SEASON, WE COME BEARING GIFTS. ENJOY 15% OFF FULL PRICED JEWELRY. CODE: TRUEGOLD15.

The gilded ones

Style stories:
Beautiful people in au.

Explore

Why Auvere true gold?

I
HANDCRAFTED FROM ONE OF THE RAREST METALS ON EARTH
II
WEARABLE ART THAT INCREASES IN VALUE OVER TIME
III
COMPETITIVELY PRICED LUXURY
IV
A POWERFUL UNION OF MODERN DESIGN AND TRADITIONAL CRAFTSMANSHIP
V
THOUGHTFULLY CURATED PIECES OF TRUE GOLD JEWELRY
VI
ALLURING ADORNMENT MEETS INTELLIGENT INVESTMENT
Learn More
Pure. Powerful. Perpetual.

Pure. Powerful. Perpetual.

The story of gold

We all have a tale to tell — and we are suckers for a good story!
Gold had us at fame and fortune. Indeed, ‘her’ history is a legendary, mythical and magical one that is as old as the sun.


The legend of Gold began billions of years ago with a celestial collision, creating powerful meteorites that carried their precious cargo to the early, uninhabited, molten earth. From the get-go, Gold was a supernova.

Learn More
Get tribal!

BE A PART OF SOMETHING TRUE.

Join tribe true gold

Register Now
Featured journal post
Featured journal post

GOLD-UP FOR THE HOLIDAYS!

Enter