Silver Capsule:
Neon + Neutral

Woman model wearing Auvere 22 and 24 karat gold necklace and ring

Creative Brief

As much as we love gold, the modern and youthful vibe of sterling silver is undeniable, and formed the inspiration for our 2022 Silver Capsule campaign: Neon + Neutral. Influenced by the freshness of sterling silver, "Neon" revamps our signature floral theme to include ombre neon backgrounds that are simultaneously electric and moody. Conversely, "Neutral" combines warm and neutral backgrounds with rich colors to provide a perfect foil for crisp brightness of sterling silver.

Sterling silver bracelets on a white flower
Male model wearing sterling silver rings and earrings
Sterling silver and gold bracelets on a colorful flower
Female model wearing sterling silver rings and earrings
Male model wearing sterling silver rings
Woman model wearing sterling silver rings
Male model wearing auvere sterling silver necklaces
Female model wearing Auvere sterling silver necklaces and earrings
Male model wearing Auvere sterling silver rings

CREDITS

  • Creative Direction: Molly Findlay
  • Photography, Production & Art Direction: Black & Steil
  • Photography Team: William Wu, Dominic Mull, Shamus Lobene
  • Models: Palak Gupta, Taras Romanov, Inga Dezhina, Olamide Ogundele, Brandon Harris and Victor Perrot
  • Casting and Wardrobe: Caitlin Burke
  • Wardrobe Assistant: Dom Alexander
  • Set Stylist: Molly Findlay and Sasha Frolova
  • E-Com Hair and Makeup: Paul Venoit
  • E-Com Hair and Makeup Assistant: Rochelle Walker
  • Editorial Hair: Allie J
  • Editorial Makeup: Paul Venoit
  • Manicurist: Mamie Onishi
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