
Creative Brief
As much as we love gold, the modern and youthful vibe of sterling silver is undeniable, and formed the inspiration for our 2022 Silver Capsule campaign: Neon + Neutral. Influenced by the freshness of sterling silver, "Neon" revamps our signature floral theme to include ombre neon backgrounds that are simultaneously electric and moody. Conversely, "Neutral" combines warm and neutral backgrounds with rich colors to provide a perfect foil for crisp brightness of sterling silver.









CREDITS
- Creative Direction: Molly Findlay
- Photography, Production & Art Direction: Black & Steil
- Photography Team: William Wu, Dominic Mull, Shamus Lobene
- Models: Palak Gupta, Taras Romanov, Inga Dezhina, Olamide Ogundele, Brandon Harris and Victor Perrot
- Casting and Wardrobe: Caitlin Burke
- Wardrobe Assistant: Dom Alexander
- Set Stylist: Molly Findlay and Sasha Frolova
- E-Com Hair and Makeup: Paul Venoit
- E-Com Hair and Makeup Assistant: Rochelle Walker
- Editorial Hair: Allie J
- Editorial Makeup: Paul Venoit
- Manicurist: Mamie Onishi