Begin with gold.

Some people know instinctively what suits them. They understand that style is not only about what you wear but also how you wear it. Creating your own personal style story is something that takes time and lots of experimentation.

One thing that most style-setters have in common is their ability to zero in on those items that tell their story. Curating a jewelry collection is one brilliant way to show off who we are, at least on a sartorially level.

We believe that while rules are meant to be broken, there are some jewelry parameters that are important to consider.


Invest in beautiful pieces that speak to your personal style.

Begin with gold

Gold is timeless, effortless, and striking. Gold flatters and warms the skin. Gold elevates and energizes. We all have our preferences when it comes to precious metal; however, gold looks beautiful on everyone. Gold also retains and even increases its value over time. High karat gold, such as our True 22 and Pure 24 karat gold jewelry represents a new era in fine jewelry.


Fall in love with gold.

Buy what you love

Forget trends. Forget what your BFF tells you. Forget what celebrities are hawking on social media. This is all about you and your choices. If you’re going to build a jewelry collection with style integrity, you must buy what YOU love. If you love oversized earrings, then go for the oversized earrings. If you’re into wearing multiple rings, then pile them on. Trends are fun and can keep us on our toes, but when you’re selecting pieces that tell your style story, stay focused and spend on those things that make your heart sing.


Groove to your own beat.

Curate. Curate. Curate.

As Coco Chanel said, “ elegance is refusal”. What you don’t wear says as much about you as what you do. Editing yourself takes practice and confidence. Buy the best pieces you can afford, but don’t wear them all at once. Looking like a Christmas tree is not the goal. If you’re wearing stacks of rings, then let your fingers take center stage; don’t confuse the eye by adding statement earrings to the look. A delicate jumble of small pendants on micro chains can be charming, however, knowing when to take a few away can make all the difference in telling your style story. When you’re adding to your collection, make sure that each piece compliments the pieces you already own. Try not to duplicate what you already have.


Just do you.

Express yourself

In order to tell your style story well, you must develop your own point of view. Owning who you are is the key. Imagine Grace Jones without her extreme haircut or Audrey Hepburn without her elegant, girlish charm? Perhaps your expression is a big, bold gold cuff that you wear with everything or a row of tiny gold ear-studs and cuffs on a singular ear. Never forget that age should never be a barrier to expressing yourself. Look at Iris Apfel! She has been serving up major fashion moments for nearly a century. So, open the window and toss caution. Do you, because you can.


Raise your standards.

Quality over quantity

Building a beautiful jewelry collection that stands the test of time requires that you purchase well-made, quality pieces. This is where the ‘less is more’ rule applies. 22 and 24 karat gold are the purest forms of gold you can buy. With the right care, 22 and 24 karat gold jewelry will last forever. When you make an investment in fine jewelry, and particularly in gold jewelry, buy the best quality you can afford even if that means forgoing the non-essential frills and furbelows that often accompany pieces of lesser quality and value.

Dec 1st 2020