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If you are a fan of the TV show “Succession” or you caught snippets of Gwyneth Paltrow’s courtroom outfits on Instagram, you are likely to be familiar with the term ‘quiet luxury’. Quiet luxury is not a trend. The term and the concept have been around for a long time. Nevertheless, the recent obsession with quiet luxury makes it feel like a new idea. So, let’s break it down a bit.
THE PHILOSOPHY
Quiet luxury refers to the personal style of people who rely primarily on their own aesthetic and sense of self rather than on trends set by others. People who espouse quiet luxury invest in high quality items that will last for several years (or even a lifetime) as opposed to purchasing less expensive, but trendy items that grow old after one season or fall apart after a few uses.
GOLDEN APEX 24K RING HAMMERED
handcrafted from pure 24 karat gold with an artisanal hammered finish
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HEXAGON DIAMOND STACK RING
handcrafted from 22 karat gold and studded with 6 round cut natural diamonds
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The goal of quiet luxury is subdued and subtle elegance. There is nothing wild or overtly sexy about quiet luxury. Quiet luxury calls for an investment in timeless and simple pieces made from the best materials that one can afford. Think sumptuous silks, soft cashmere and elevated precious metals, such as high karat gold. The idea is to purchase pieces, the beauty and value of which, rely more on quality materials and artisanship than popular logos or passing trends. Pair high quality materials with a minimalist approach and you’ve got the look down perfectly.
DIAMOND EAR CUFF
handcrafted from 22 karat gold and studded with pave set, round cut natural diamonds
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THE INVESTMENT
Quiet luxury implies high cost, which, if we are being honest, is often the case. In an inflationary period such as the one we are in, the money we earn goes much less further than it used to. As a result, many of us have no room at this time for discretionary spending. But if you do, think about the term quiet luxury as an appreciation for less things of higher quality and greater value. If you are a jewelry lover, investing in timeless, high karat gold jewelry that holds its value over time, and may be passed down to future generations, is always a better investment than spending your hard earned salary on low karat gold jewelry or trendy gold plated and gold vermeil trinkets where the gold content is literally surface deep but the logo is the first thing you see.
THE OTHER SIDE
Embracing quiet luxury doesn’t mean that we must permanently or systematically forgo the maximalist aesthetic or whimsical and inexpensive pieces. Of course high karat gold jewelry is always going to be a better investment than trendy trinkets, but trinkets are fun and we should leave room in our jewelry boxes for those indulgences. Ultimately, developing one’s personal style is about freedom and choice: namely, the freedom to choose how we want to present ourselves to the world, and the message we wish to convey about ourselves at any given moment. Personal style is, first and foremost, ‘personal’. So, if you have fallen in love with a particular trend, trinket, or over-the-top piece, mix it into your look — even if your norm is quietly luxurious.
